Search engine optimization (SEO) is the process of improving the quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic"). Search engines page ranking as opposed to internet marketing which deals with paid inclusion.

TAZ develops target groups for each web design based on different kinds of search groups, and researching business demographics and consumer practices which will add to a web site's presence online. TAZ Design Studio uses HTML development for maximun readablity from algorithms.

Search engine optimizers like, TAZ web designs offer SEO as a part of a basic marketing campaign. The term "search engine friendly" may be used to describe web site designs that have been optimized for the purpose of search engine exposure.

Search engines now rely on a mathematical algorithm to rate the prominence of each web page. The number calculated by the algorithm, is called the page rank and its function measures the quantity and strength of inbound links within the website. TAZ develops link campainge strategies that strenghten a higher PageRank calculation which is designed to be reached by more random surfers searching the web. 

Placement at or near the top of the rankings therefore increases the number of searchers who will visit your site. A successful internet marketing campaign may drive organic traffic to web pages, but it can also involve the use of paid advertising on search engines.

A top-ranked SEO blog Seomoz.org has suggested, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites. TAZ designers build link campaigns for each site, focusing on your target group of consumers and business affiliates.

Web development with TAZ Design Studio provides the basics for all our clients to start out on the right foot. We encourage regular web maintenance and out source all paid internet marketing programs for all clients to ensure for future success and new business growth.

Web sites are a process, not a product and it is our goal at TAZ Design Studio to get you headed in the right direction.