1. Brainstorming about the purpose of your site is critical and knowing who your target group will be is the best way of finding people on the world wide web. Good research involves competitive comparisons, demographics, approperaite domain registrations, and full keyword analysis.
2. Develop the architecture of your site is navigation, contact forms, graphics, photography, video presentation, and the like. 98% of all web surfers leave a web site in the first 3 minutes because they find a site is not user friendly. Here we give the customer what they want in a user friendly environment.
3. Design is critical, we have 3 seconds to grab there visual attention and keep it within the web site. Rich content, visual appeal with creditable and current information presented in a way that does not frustrate our customer.
4. Marketing a web site is critical to receiving the best your money has purchased in owning your own web site. This is a time consuming process that is very technical as far as following the rules search engines establish for us webmasters.
5. Web maintenance, revision & redesign are tag words used by the search engines to keep sites current, creditable and ligitament. I strongly recommend site revisions every six months. Search engines constantly change the rules of the game, initiation of new keywords, and dealing with hundreds and maybe thousands of new web sites everyday it is fast paced.
