1. Brainstorming the purpose of your site is critical and knowing who your target group will be is the best way to approach the world wide web. Good research involves competitive comparisons, demographics, keyword analysis, and building link campaigns.
2. Development is the architecture of your site in its navigation, contact forms, graphics, photography, video presentation, and more. 98% of all web surfers leave a web site in the first 3 minutes because they find a site is not "user friendly".
3. Design concepts are critical, we have 3 seconds to grab their visual attention and hold them in the web site. Rich content, visual appeal with creditable and current information presented in a way that does not bore or frustrate the customer.
4. Marketing a web site is a must to receiving the best for your money. SEO is built into every site and paid interent marketing is recommended for all clients. TAZ will get you started on the web with basic SEO, but rember this is a process not a product to guarantee success.
5. Web maintenance, revised & redesign are tag words used by the search engines to keep sites current, creditable and legitimate. I strongly recommend a site be revised every six months. Search engines constantly change the rules for mathematical algorithms, staying current is essential to success.